content creator, journalist & researcher
about me
I am a communications professional with proven experience in content creation, strategic development and effective leadership. I specialize in creating engaging narratives aligned with company values, resulting in significant increases in employee and customer satisfaction.
My experience spans different platforms and styles, allowing me to easily adapt to different channels and audiences. Fluent in Portuguese and English, my global perspective and intercultural skills have been honed through my life experience in China and Australia.
recent experiences
2024 - Currently
Copywriter at Bao Ideas
Remote
- I developed high-quality and engaging texts for various digital channels, including blogposts, social media and program agendas.
- Created SEO strategies to improve organic search rankings.
- Planned and managed the content calendar to ensure relevant and consistent content publication.
2022 - 2024
Traveling, Studying and Working
Sydney, Australia
-I worked as an English as a second language teacher, teaching exchange students at the largest English school in Australia.
- Taught several electives, including fluency and pronunciation, media studies and creative studies, enhancing students' language skills and cultural understanding.
- I freelanced for local and Chinese brands.
2020 - 2022
Marketing Manager at Mayleader Educational Group
Xi'an, China
- I created content focused on internal communication and employee development using the company's values as a guide for this production, increasing employee satisfaction by 45%.
- Developed strategies based on recent changes in Chinese language teaching regulations.
- Developed and executed an annual communication calendar to include email campaigns to stakeholders, increasing re-enrollment rate by 30%, even during lockdowns
- Developed, structured and crafted content for a variety of platforms and styles, bringing customer satisfaction through our channels to 80%
2014 - 2020
Content & Social Manager at PontoGov Comunicação
Brazil & China
- I created institutional content for international clients, covering topics such as Social Responsibility and Sustainability, as well as Education and Training. These materials were published on websites, blogs and social media, resulting in notable customer engagement and satisfaction.
- I identified business opportunities through market research and networking, allowing a proactive approach to expanding the reach and relevance of content. This strategy contributed to the establishment of a solid customer base, reflected in an 85% satisfaction rate.
- Developed exclusive educational material for teaching English as a second language for a Chinese educational group expanding the service from 2 to 8 branches at the end of the contract
training
2021 - 2022
PUC - RS
Postgraduate in Human Sciences.
Theoretical and practical studies for the application of human sciences in companies, organizations and projects.
2009 - 2013
FACHA
Bachelor in Social Communication
Emphasis Journalism